The Deep Web

About the topic of this post, I chose a Japanese grill and sushi restaurant to evaluate its website. The following is the restaurant’s link:

http://www.shootingstarrestaurant.com/Shooting_Star/Welcome.html

From the point of view of URL, it definitely corresponds to the name of the restaurant and shows its aspiration to welcome customers. This website is operated by the restaurant, but unfortunately, it did not show any background, biography, or philosophy. Since the restaurant is an official organization, it should show the accountability and responsibility, but the website does not include an e-mail address which can let viewers write e-mails to ask additional questions or make a reservation for future events. In addition, this website, is not like New York Times, it does not provide other related links, blogs, or articles. This will decrease the desire that people want to search about it.

This website is not vivid and interactive enough, it should put more photos about the menu or food to attract viewers to keep searching. This website is very simple and not many other web pages link to this website. Only the main search engine such as Google can link this website easily, and there is also no blogs make a link to this restaurant’s website.

This website does not provide enough information or data to support credibility. It just lists the specials and basic information such as open time and address. It should give viewers more facts to show their features and competitiveness. The web is an open space that everyone can see it, if viewers see so little information and they can not get the message they want, the restaurant’s image will be negative. The website is a good tool for image building and thus increases the profit of the organization. People rely on Internet very much nowadays, website is sometimes more important than published information. Consequently, the owner of this restaurant should pay more attention to operate this website.